Uniroyal has launched a new Europe-wide brand campaign. The campaign with the claim "We've Got You Covered" aims to increase awareness of and trust in the tire brand's products. To this end, Uniroyal is building on its established identity as an expert for safe tires in wet conditions.
"Uniroyal is about technology, safety, accessibility and optimism. With a fresh and progressive consumer campaign, we want to communicate the brand character and strengthen customer confidence in the products," says Claudio Toldi, Head of Marketing Communications for Europe, the Middle East and Africa at Continental Tire. "Uniroyal has been a high quality Continental brand for around 45 years. Today, it offers a wide range of tires with top safety performance in all weather conditions. We have invested and will continue to invest in the products and marketing of our multi-brand portfolio in the future."
The creative theme symbolizes the reliability and protection of Uniroyal tires. In this context, the established brand logo, the red umbrella, plays a central role. The image of a rainy road with vehicles from different segments illustrates the functionality of the logo. A protective barrier of red umbrellas offers the depicted vehicles protection from the rain.
Uniroyal has further developed the motif for various static and moving image content. As part of the cross-media playout, the brand is focusing on digital and social media ads in addition to point-of-sale materials.
Arne Kouker
Manager Media
Continental Reifen Deutschland GmbH
Telefon: +49-160-90382461
E-Mail: arne.kouker@conti.de
https://www.continental-reifen.de/
